Why Google and Apple have chosen their own Programming languages?

Why Google and Apple have chosen their own Programming languages?

Apple released Swift, a new programming language promised to make it easier to build iPhone and Mac apps than ever before.
The vision behind Swift programming language is faster to write code & results in faster applications like phone.
In my knowledge, Apple isn’t the first company those chosen their own programming language. I have visited in my IT Flashback memory & find in Back 1991 Microsoft released Visual Basic as a way to streamline the development of Basic, one of the earliest popular programming languages with a graphical user interface (GUI). And Sun Microsystems also released Java as like Visual Basic to Microsoft. More recently, circa 2009, Google released Go , its own programming language. So Programming languages behave like religion for so many developers. And Apple, Google, Microsoft, SunMicrosystem, Oracle, SAP, they like god for IT Professionals & developers.
Programming languages are a matter of religion for so many developers. For Apple, Google, and even Microsoft those when to release a new programming language means an uphill battle against the habits and routines of developers and provide new language just like taste of food,
So there must be a carefully considered business case for this, right? Apple and Google must make money from this, right?
When you chose programming language as career, carefully consider any programming language because Apple, Google & others make money from that programming languages and developer treat them as religion.

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