WHY IS LISP NOT MORE POPULAR?

LISP is a risky choice for senior management. If things go wrong, no one is going to blame management for picking a popular object oriented language backed by a major corporation like Oracle or Microsoft. Its much easier to hire programmers with experience in popular, easy to learn languages.
Even progressive companies willing to use a more powerful language usually don't choose LISP. This is because many of the newer languages try and compromise by borrowing powerful features from LISP, while staying easy to learn for the masses. Scala and Ruby follow this model. Bad programmers can pick them up quickly and keep writing the same mediocre code that they did in Java. Good programmers can take advantage of the more advanced features to write beautiful code.
Parentheses are not the problem. Haskell is an incredibly powerful and expressive language with a syntax similar to Python or Ruby and it hasn't been widely adopted for many of the same reasons as LISP.

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